SCPA successful in preserving public notice advertising
The legislative fight to preserve public notice advertising for storage building property has been successful. 
The lobbyists for the storage unit group agreed Tuesday to leave the newspaper public notice provisions alone and do away with wording that would allow facility owners instead to use unspecified “periodicals” or advertising in a “commercially reasonable manner.” 
The amendment has been prepared for the House version of the bill and the Senate version will follow, said Bill Rogers, SCPA Executive Director.
“Thanks to all of you who helped with legislative contacts,” Rogers said.  “Your contacts turned the tide in our favor, I believe. Lobbyist Cathy Dreher did a great job also.  Special thanks to Past President Vickey Boyd of the Moultrie News and Vice President Morrey Thomas of Darlington, who came to Columbia to testify before a Senate subcommittee."
There were 31 names objecting to the bill, which Rogers said was a good number.  Similar bills have popped up in 11 other states, and newspaper notice was removed in Ohio and Utah.

S.C. cartoonist shares work on SCPA News Exchange sharing site
Award-winning editorial cartoonist Walt Inabinet is now sharing selected cartoons on the News Exchange.
Inabinet is a cartoonist-correspondent for The Times and Democrat in Orangeburg, which has published more than 500 of his cartoons in the last four and a half years.
Inabinet recently won second place in the SCPA News Contest's All Daily Division Cartoon category.
“He is a talented guy and he has a South Carolina perspective,” said SCPA Executive Director Bill Rogers. “We hope papers will pick him up.”
The News Exchange will continue to offer cartoons from Stewart Neiman of Washington state, whose drawings are of a national nature.
Inabinet was a news anchor and reporter at WIS-TV in Columbia, owned and published a Bamberg County weekly newspaper and was an award-winning radio news director. He also served five years as executive vice president of a regional economic development organization. He currently considers himself semi-retired as owner of Inabinet Communications, a marketing and public relations firm he established in 1991.
As for Walt's ongoing artwork, he says blame that on his wife Rosie, who made him stop drawing with crayons on the walls of their Bamberg County home and T&D Editor Lee Harter who, going against all of his otherwise sound journalistic judgment, encouraged "the self-taught doodler" to submit editorial cartoons on a regular basis.
The SC News Exchange is a cooperative sharing site exclusively for use by members and associate members of the S.C. Press Association. Stories, editorials and photos are for use only in member publications and on their websites. This sharing site only works if you participate. If you have something you would like to share, please do so. Please use appropriate bylines and credit lines to recognize where material came from.
Go to the News Exchange to download Inabinet's cartoons and other shared content.

Post and Courier reporter wins Society of Professional Journalists' national reporting award
Post and Courier special assignments reporter Tony Bartelme is the 2012 winner of the Society of Professional Journalists Sigma Delta Chi Award for non-deadline reporting.
The society made the announcement earlier this week honoring Bartelme for his series “Storm of Money,” which detailed how and why the insurance industry bills South Carolina homeowners among the highest insurance rates in the country.
The awards recognize “exceptional professional journalism produced in 2012.”
The Sigma Delta Chi Awards date back to 1932, when the society honored six individuals for their contributions to journalism. The current program began in 1939 as the Distinguished Service Awards.
Bartelme received the award in the 50,001 to 100,000 circulation category. Bartelme and “Storm of Money” were selected as finalists last week for the Pulitzer Prize for Explanatory Reporting.
Sigma Delta Chi was founded in 1909 to promote the free flow of information vital to a well-informed citizenry; works to inspire and educate the next generation of journalists; and protects the First Amendment guarantees of freedom of speech and the press.

Barnwell Newspaper Group names new editors/managers
The Barnwell Newspaper Group has named two new editor/managers to oversee The Hampton County Guardian and the Jasper County Sun in Ridgeland.
Michael DeWitt has been selected to lead The Hampton County Guardian and Anthony Garzilli will lead the Jasper County Sun.
They will replace Publisher Ann Kennedy Reynolds who is leaving at the end of the month to be with her husband for the birth of their first child.
Michael DeWitt, Jr., 40, of Varnville, started work at The Hampton County Guardian in 2004 as a staff writer and was named editor in 2008. He has also worked as a freelance writer for South Carolina Wildlife magazine, and as a reporter and advertising representative for Lowcountry Life and WBHC radio. He is the winner of numerous SCPA awards.
Anthony Garzilli, 34, of Savannah, Ga. came to the Jasper County Sun in 2005 as sports editor. He was promoted to editor in 2008. Prior to coming to work in South Carolina, Garzilli worked as a sports reporter at The Journal News in White Plains, N.Y. He has also won numerous prizes in SCPA competitions over his career.
Both papers are owned by Morris Publishing Group.

Walhalla papers moves into new office
The Keowee Courier has moved. The new office address is 106 North College Street, Walhalla, SC 29691.
The former office of the Keowee Courier on Short Street had been the paper's home for 114 years.

Propst named ad director of two N.C. papers
Jason Propst has been named advertising director for The (Morganton, N.C.) News Herald and The McDowell (N.C.) News. Most recently he was retail team lead and alternative publication sales manager for The Sun News at Myrtle Beach. Propst also worked as an account executive for The Post and Courier and ad director for the Daniel Island News.

Remembering USA Today Founder Al Neuharth
From Media Life magazine
When it debuted in 1982, national newspaper USA Today was a national joke.
With its bright colors, graphic-heavy front pages and short stories, it stood out in the staid world of black-and-white newspapers. Analysts scoffed that it couldn't possibly last.
Boy did Al Neuharth prove them wrong.
The longtime journalist, who founded the paper, dedicated himself to furthering the brand and turning it not only into a paper capable of winning a Pulitzer Prize but also one that came to be seen as the perfect reflection of the digital age, offering the sort of to-the-point, digestible nuggets that people now crave online.
Neuharth passed away on Friday at age 89 from complications of a fall he suffered at his home.

Nielsen study touts newspaper engagement
A new Nielsen study commissioned by the NAA finds that newspapers and their websites have the highest efficacy in advertising and engaging audiences.
The study, which surveyed 5,000 adults on 11 different engagement metrics, found that newspaper media topped all other major media including TV, radio and social in its overall engagement ability.
On the advertising front, the average score among American adult consumers for newspaper media also consistently exceed those of all other media, the study found.
“In this era of media fragmentation, advertisers want an environment in which their messages are noticed, sought and responded to,” Caroline Little, NAA president and CEO, said in a statement.
“Newspaper print ads get noticed more than all other media and drive the highest purchase intent. And, newspaper media also demonstrated the highest level of engagement.”
When it comes to advertising engagement, newspapers and their sites deliver a 12% larger audience than the overall average for all media and 16% larger than that of social media, the study found.
Local newspapers ranked highest when it came to add effectiveness, followed by national papers and sites for both newspaper types.
Consumers also found newspapers more trustworthy than other media sources, with national newspapers ranking the highest for trustworthiness, followed by their websites and local newspapers and their sites, according to the study.

Hackers compromise AP Twitter account
Hackers compromised Twitter accounts of The Associated Press on Tuesday, sending out an erroneous tweet about an attack at the White House.
The tweet said that there had been two explosions at the White House and President Barack Obama was injured. The attack on AP's Twitter account and AP Mobile Twitter account was preceded by a phishing attempt on AP's corporate network.
The AP confirmed that its Twitter account had been suspended following a hack and said it was working to correct the issue.
The tweet put out by hackers briefly sent the Dow Jones Industrial Average sharply lower.

How secure are your social media accounts?
By Meranda Watling, 10,000 Words
A hacked Twitter account is nothing new. Unfortunately, on a regular basis I get suspicious direct messages and tweets from friends and followers with links to who knows where. They've been hacked. Usually, their friends flag that and it's quickly cleaned up. But what happens when that hacked account has more than a half million followers? When it's verified and belongs to one of the most venerable international news organizations? When the hacked content isn't a questionable link but what would be the most major national security story since maybe ever? ... This is probably a good time for news organizations everywhere to change and bolster their passwords, and do a quick evaluation of its social media and content management system accounts. Consider:

AP memo on Boston coverage: ‘We made mistakes because we didn’t follow our own very good guidelines’
“There was much great work from AP staffers [reporting from Boston] and we celebrate that,” Associated Press executive editor Kathleen Carroll writes in a memo. “But we had some missteps, too. And that’s what we want to talk about here."

AP Head: Alliance with papers is ‘beyond business’
By Michael Depp, NewNewsCheck
The Associated Press’ president and CEO says that even though U.S. newspapers comprise only about 20% of its current revenue, the AP maintains “an enduring relationship that goes beyond business” with the industry.
In an exclusive interview at the NAA’s mediaXchange, Gary Pruitt, who took over the AP last summer, conceded that broadcasters now provided the bulk of the organization’s revenue at about 43%, and that growth overall remains sluggish in North American and Europe.
Instead, the AP sees more growth opportunities in Asia, the Middle East and Latin America, Pruitt said, along with its digital business, which comprises 12%-13% of its revenue now.
Pruitt said that with newspapers, the relationship “has its ups and downs to be sure,” among the latter a heightened sense of cost-consciousness on both the industry’s and the AP’s sides.
The AP hasn’t raised its assessments since 2006, he noted, out of consideration to newspapers’ declining revenue, and he said the organization has been testing revenue share models to make access more affordable among papers wavering over AP’s continued presence in their content.

Paywalls helped offset first quarter lag at Gannett
Revenue gains from the companywide rollout of paywalls last year helped offset nearly all of the 4.5% decline in advertising revenue during the quarter. Digital revenue for the publishing segment rose 75.5%, Gannett said. At its local domestic publishing operations, digital revenue rose 98.4%.

High-touch vs. low-touch
Travis is an experienced sales person who works hard to develop and maintain rapport with his advertisers. “I believe it’s important to touch everyone in my client base on a regular basis,” he said. “Different situations call for different kinds of touches. If I need to advance a sale, it’s high-touch all the way. In other situations, a low-touch technique may work fine.”This strategic approach makes a lot of sense. In descending order of impact, his top seven touches are (1) face-to-face, (2) phone call, (3) e-mail, (4) snail mail, (5) text messaging, (6) voice mail and (7) social media. Let’s take a closer look:
1. Face-to-face meeting. This ranks highest on the touch-scale. “For impact, you can’t beat an in-person conversation,” Travis said. “You’re in the same room talking about the same thing at the same time. This also gives you the opportunity to tour their business, see their products first hand, and meet employees.”
Look beyond the immediate news,
and stay relevant

Many newspapers do a great job of looking in the rearview mirror, and that used to be adequate for inviting readers into their pages. The old formula doesn't work anymore if community newspapers are to remain relevant. The changing media landscape, coupled with the demands on readers' time, require that newsrooms pay just as much attention looking ahead and around as to looking back.
Let me explain.
Newsrooms pride themselves as providing a living history of their communities, and the examples are numerous. Meeting reports of government bodies cover almost every agenda item from the first to last. Sports stories provide play-by-play chronology from start to finish.  A national manufacturer announces it will locate a major facility in your community; the CEO's comments at a press conference are published almost verbatim.
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May 9: Webinar: Overcome Objections and Close More Sales!

May 10: Webinar: What You Could Be Missing in Photoshop

May 23: Weekly Circulation Roundtable, SCPA Offices, Columbia

May 31: PALMY Ad Contest deadline
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June 6: Daily Editors Roundtable, SCPA Offices, Columbia

June 13: Ad Basics Workshop, SCPA Offices, Columbia

June 14: Daily Publishers Roundtable, SCPA Offices, Columbia

June 20: Basic and Advanced InDesign Workshop, SCPA Offices, Columbia

July 18: Basic and Advanced PhotoShop Workshop, SCPA Offices, Columbia

August 2: Ad Directors Roundtable, SCPA Offices, Columbia

August 8: Weekly Editors Roundtable, SCPA Offices, Columbia

August 15: Basic and Advanced Adobe Illustrator Workshop, SCPA Offices, Columbia

September 12: Ad Design Workshop, SCPA Offices, Columbia

Sept. 19: Advanced InDesign and PDF Workshop, SCPA Offices, Columbia

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