Statement of Ownership deadline is Oct. 1;
may include electronic subscriptions
If you are a paid distribution newspaper, Oct. 1 is the deadline to file your Statement of Ownership, Management and Circulation with your postmaster.
New this year -- paid electronic subscriptions may now be included as circulation in postal statements. A paid subscriber, electronic or print, may only be counted once. A print subscriber with free access to the electronic version of your paper cannot be counted as a paid e-Subscriber. To be considered a paid electronic subscriber, the subscriber must pay more than a nominal rate for the subscription.
To claim electronic subscriptions, you must fill out Form PS-3526, revised August 2012. You will need to use Worksheet PS-3526-X to figure out your distribution of print and electronic paid copies. If you are not using the updated form, you will not be able to count your e-subscribers.
If you are not planning on counting e-subscribers, older versions of PS-3526 will suffice.
After filing, you must publish your statement according to the following timetable, depending on frequency of publication:

  • Publications issued more frequently than weekly should publish no later than October 10. This applies to dailies, semi-weeklies and three times per week issues.
  • Publications issued weekly, or less frequently, but not less than monthly, publish by October 31. This applies to weeklies.
  • All other publications publish in the first issue after October 1. This applies to infrequent publications such as quarterlies, bi-monthlies, etc.

A current ownership statement is a requirement for membership in SCPA. Your ownership statement is used to update circulation statistics, which are then used to promote the industry. These are also the figures that will be used for the 2013-2014 S.C. Newspaper Directory.
Send SCPA a copy of your form via email or mail (P.O. Box 11429, Columbia, S.C. 29211).

Budget now for SCPA workshops and events
As your newspaper begins budgeting for training and travel, SCPA invites you to consider the multitude of opportunities we are offering this year. Events already on our calendar include:

  • Intro to Adobe Dreamweaver (Part One of Two), Sept. 27, SCPA Offices, $120
  • Advanced InDesign and PDF Training, Oct. 11, SCPA Offices, $65
  • Ad Sales Basics, Oct. 18, SCPA Offices,$45
  • Ad Design That Sells, Oct. 25, SCPA Offices, $45
  • Advanced Adobe Dreamweaver (Part Two of Two), Nov. 1, SCPA Offices, $120
  • Weekly Publishers' Roundtable, Nov. 15, SCPA Offices, free thanks to SNPA
  • Daily Publishers' Roundtable, Dec. 6, SCPA Offices, free thanks to SNPA
  • News Contest Deadline, Dec. 7 (Rules, tags and entry forms will be posted Oct. 3)
  • Legislative Workshop for the Media, Jan. 3, 2013, Statehouse, Tentative cost: $55. More details coming soon!
  • Ad Sales Basics, Jan. 17, $45. More details coming soon!
  • SCPA Annual Meeting and Awards Presentation, March 22-24, The Westin Poinsett, Greenville. More details coming soon!
  • Ad Sales Basics, April 18, $45. More details coming soon!
  • Adobe Illustrator Training, April 25, SCPA Offices, $80
  • Basic and Advanced Adobe InDesign Training, May 2013 date TBD, SCPA Offices, $65
  • Adobe Photoshop Training, Summer 2013 date TBD, SCPA Offices, $65
  • Ad Director Roundtable and Advanced Sales Training, Summer 2013 date TBA, SCPA Offices, $25
  • Weekly Circulation Roundtable – Summer 2013 date TBA, SCPA Offices, $25
  • Ad Sales Basics, July 18, SCPA Offices, $45

SCPA will also continue to host SNPA Online Media Campus webinars throughout the year. These events are only $35 for SCPA members and you can register on the Online Media Campus website. Upcoming events include:

If you have ideas for training or networking events, we'd love to hear from you.

COJONES 101... a required course for reporters
Cojones is a vulgar Spanish slang term for testicles. You may recall that two people in South Carolina have been charged with crimes for having artificial cojones de toro (bull testicles) on their trailer hitches. My response when learning of the first criminal case was to opine that the cop was "nuts." Neither use of the anatomical term carries with it the message I hope to impart in this column.
And, I will say up front here that the use of an anatomical term, while associated with males, does not imply that females in journalism or other fields lack the characteristics that are deservedly applauded when we say someone "has balls." I am using slang as it is understood to mean that one has the courage, confidence and conceit to act when others would not.
I have jumped out of airplanes many times, but I acknowledge that I lack the cojones to be a BASE jumper.
Disclaimer aside, what am I talking about with this title?
Sadly, reporters and news organizations in South Carolina need more or bigger cojones. And since I'm a college professor, I'll use the entry-level course designation for my lecture.
When Governor Haley told The State's Gina Smith recently that she wasn't going to answer Gina's questions, the next reporter and the ones after that should have asked Gina's question until the Governor answered. Shamefully, that didn't happen.
When the Post & Courier's Rene Dudley was called "That little girl" by the Governor for writing about the Governor's expenses at the Paris Air Show, every paper in South Carolina should have been writing about the cost-benefit analysis of sending a delegation to Paris. Didn't happen.
When Steve Spurrier said he wouldn't hold a press conference with print reporters if columnist Ron Morris of The State were in the room, and then led broadcast reporters into another room, the print reporters should have followed. Didn't happen.

SCPA's content sharing site to host USC, Clemson home game photos
The S.C. News Exchange has geared up for football season. We had some strong shots posted last week from the USC and Clemson games and we will have shooters at both games this Saturday.
We encourage members to use these photos in print or online.
And don't forget about our ongoing content that includes a NASCAR column, Aging Matters column, Homestyle Healthy cooking column, Phil Noble political column, op-eds, editorial cartoons and other stories. 
These posting are there for your use. If you'd like information on how to share your content with fellow members, contact Jen.

New applicants for SCPA membership              
One newspaper has applied for SCPA membership as a newspaper member and will be voted on next Thursday by the SCPA Executive Committee.  That paper is The Voice of Fairfield County, a weekly free distribution paper in Winnsboro. The publisher is Barbara Ball and James Denton serves as the paper's editor.
Sue Summer, a retired journalist who worked for the Newberry Observer, is applying for an individual membership.
Applying for associate membership are the S.C. Association of Community Development and the USC Printing Services.
Comments should be addressed to SCPA Executive Director Bill Rogers.            

Former Anderson police chief wants grievance hearing to be open
The Independent Mail reported this week that Anderson Police Chief Martin Brown wants the grievance hearing over his being fired to be open to the public, a request that city officials have denied so far.
Brown said he has requested that the Sept. 19 hearing be made public and that his case be heard before the Anderson City Council. Both of those requests have been denied, he said.
“I feel that this is an unfair process,” Brown said.
It is also against the law, said SCPA Attorney Jay Bender.
The Independent Mail asked city leaders if they would change their decision about closing the hearing since it appears that keeping the hearing closed would violate state law. As of late Tuesday, assistant city manager Linda McConnell said city leaders would review those questions and respond later.
According to the FOIA, a public body can discuss a person’s employment, promotion, discipline and release in a closed meeting. But according to the law, “if an adversary hearing involving the employee is held, the employee has the right to demand that the hearing be conducted publicly.”
Bender said that since Brown has requested that the meeting be made public, the city does not have the right to close it. He added that if city officials refuse to open the meeting, after Brown asks that it be made open, the public will question the integrity of the process.
“If the city closes the meeting, it will cast doubt on any decision that is reached,” Bender said.
Brown said he simply wants a fair hearing and doesn’t feel that he can receive one unless it is open.

Richland County judge warns sheriff, but won't gag him
A Richland County circuit court judge will not gag Sheriff Leon Lott from making statements about the suspected kidnapper of Columbia high school student Gabrielle Swainson. But the judge cautioned Lott and all law enforcement officials in the case that they should limit their public statements to those "necessary to inform the public of the nature and extent of the prosecutor's action and that serve a legitimate law enforcement purpose," according to an order issued by the judge Wednesday.
Last week, Richland County's chief public defender argued that Lott's comments about her client, Freddie Grant, a 52-year-old Elgin resident, were tainting a future jury and creating a media frenzy. Lott had held multiple press conferences and repeatedly called Grant "a monster."
In making her decision, the judge said she balanced Grant's right to a fair trial and Lott's First Amendment right to free speech.

Aiken Standard editor selected for Inland executive innovation program
Aiken Standard Executive Editor Tim O'Briant is among the first class of Inland Press Association’s ground-breaking Executive Program for Innovative Change, which convened earlier this week in Chicago. O'Briant is one of a dozen senior executives who will hone their strategic thinking and entrepreneurial skills so they create a transformative project at each of their media companies within one year.
Inland Executive Director Tom Slaughter said the keen industry interest in the program had produced an extraordinary inaugural class.
“These participants are some of the most talented executives in the business,” Slaughter said. “Their ambitions to create breakthrough, game-changing projects reflects an industry confident that today’s challenges will become tomorrow’s accomplishments.” He noted that the program, intended to be limited to a small group, has nevertheless drawn a diverse class.
The class will meet four times over the course of a year for four-day sessions. Media thought leaders from print and digital lead discussions on effecting transformative change, developing a corporate culture of continuous improvement and entrepreneurship.
O’Briant has led print and digital journalism at the Evening Post Publishing newspaper since he was named managing editor in 2000. Previously he held sports reporting and editing positions with Knight Ridder, Thompson and Smith Newspapers in and around his home state of South Carolina. He is a former SCPA Executive Committee member.
Over the last four years, he has added a community television station to the newsrooms efforts, generating an audience on local cable and streaming Web video as well as through partnerships with area broadcast stations. The video unit, with full multi-camera live remote capability, has been profitable and required no additional FTEs. Current employees were trained to produce content.
O'Briant's project will be an in-depth examination of the growing market for the tablet and mobile-optimized content, and how his organization might best build specific business plans around these trends.

Two Hometown News publications suspend publication
The Spartanburg County News and The Chesnee Tribune have suspended publishing of these newspapers effective August 22, 2012.
In making the announcement, Don Wilder, Chief Executive Officer, cited the current economic conditions as the reason for the suspension. No employees have been laid off and subscribers were moved to other Hometown News publications.

Does your newspaper have news to announce in the next SCPA People & Papers section of the eBulletin? We'd love to hear from you! Email Jen Madden.

Heartland S.C. papers part of new group
Heartland Publications, which owns seven S.C. newspapers, is now part of Civitas Media, LLC, a new community news media company.
Versa Capital Management, LLC (Versa), a private equity investment firm, has announced the creation of Civitas, which combines four media entities owned by Versa: Freedom Central, Heartland Publications, Impressions Media, and Ohio Community Media.
The merged organization is led by CEO Michael Bush, formerly the CEO of group member Heartland Publications, and COO Scott Champion, formerly the CEO of group member Ohio Community Media. The capitalization and working capital requirements of the business are supported by a new $62.5 million multi-bank senior term loan and revolving credit facility led by RBS Citizens, N.A.
Civitas, which now employs 1,650 people at 99 locations across 12 states in the Midwest, Mid-Atlantic and South, serves its communities through its dedication to the delivery of local information, including news and advertising solutions, across a variety of platforms.
These communities are served by 35 local daily newspapers including 28 with weekend editions as well as 63 weekly products. These papers have a combined average weekly circulation of 1.6 million. Civitas also serves these communities with numerous free, advertisement supported publications and a growing online presence.

Audit Bureau of Circulations, Certified Audit of Circulations agree to new relationship
The Audit Bureau of Circulations (ABC) and Certified Audit of Circulations (CAC) have announced their intention to join forces to better serve newspaper publishers and media buyers. Pending the approval of its members, CAC will become a subsidiary of ABC. The cashless transaction is expected to be completed later this fall. With a joint mission to provide credible, transparent media data, the new ABC-CAC relationship will result in a comprehensive new central repository of audited newspaper data, additional service opportunities for CAC members and anticipated cost savings. CAC will retain its independent brand through a separate board of directors, bylaws, audit statements and staff.

Police learn how to use social media to bypass reporters
By Andrew Beaujon, Poynter
Police at a Richmond, Va., conference that proposed to “arm” them with “the practical knowledge to enter the social media world with confidence” are getting a good lesson in controlling stories: While the first session was open to the news media, Zachary Reid reports for the Richmond Times-Dispatch, sessions later in the week were reserved for law-enforcement professionals. Galax, Va., Police Chief Rick Clark told the conference “he was lucky to work in a town without a daily newspaper or television station,” Reid writes. That approach typifies one of the reasons cops are enthusiastic about social media: It allows them to bypass reporters.

AP's “Why It Matters”series focuses on election issues
The Associated Press has introduced a new series of stories for the presidential election season that examine important issues facing the nation. In the series, AP writers summarize the positions of the presidential candidates and explain how those issues matter in the lives of readers. From abortion, Afghanistan and campaign finance to taxes, technology and terrorism, President Barack Obama and Republican candidate Mitt Romney have drawn contrasts and telegraphed divergent ways to take the country. One story will be released for publication each weekday over the coming five weeks or more. Each will run a maximum 600 words. A 300-word overview will be released along with the story and repeated each day. It can be used either to tie the series together as a package or to introduce a story to stand on its own.

Newspapers get $1 in new digital ad revenue for every $25 in print ad revenue lost
By Rick Edmonds, Poynter
The newspaper industry's effort to cover print advertising losses with digital ad gains, weak in 2010 and 2011, deteriorated further in the first half of this year.
Newspaper Association of America advertising statistics, show $798 million in print losses for the first half of 2012 compared to the same period a year ago. That is only slightly offset by a $32 million gain in digital. The ratio of losses to gains is 25 to 1.
My colleagues at the Project for Excellence in Journalism and I suggested the ratio earlier this year as a summary revenue metric of how digital transformation at newspapers is faring. As reported in State of the News Media 2012, print ad revenue losses last year outpaced digital gains by 10 to 1.
For the first half of this year, print ad losses slowed slightly to 8 percent, compared to 9.2 percent for all of 2011. But digital advertising was up, year-to-year, only 1 percent in the first quarter and 2.9 percent in the second, on a much smaller base.

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Sept. 27: Intro to Adobe Dreamweaver (Part One of Two), SCPA Offices, Columbia

Oct. 3-7: NNA Annual Convention and Trade Show, Charleston

Oct. 7-13: National Newspaper Week

Oct. 11: Advanced InDesign and PDF Training, SCPA Offices, Columbia

Oct. 18: Ad Basics, SCPA Offices, Columbia

Oct. 25: Ad Design That Sells, SCPA Offices

Nov. 1: Advanced Adobe Dreamweaver (Part Two of Two), SCPA Offices, Columbia

Nov. 15: Weekly Publisher's Roundtable, SCPA Offices, Columbia

Dec. 6: Daily Publisher's Roundtable, SCPA Offices, Columbia

March 22-24, 2013: SCPA Annual Meeting and Awards Presentation, The Westin Poinsett Hotel, Greenville

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