Legislative Workshop set Jan. 5 in Columbia
The annual Legislative Workshop for the Media will be held on Jan. 5, 2012, from 9:30 a.m. through 3 p.m. at the Solomon Blatt Building on Statehouse grounds in Columbia.

Now is the time to make plans to join us as we preview the 2012 legislative session. Our state leaders will discuss various topics including the
budget, tax reform, spending limits, restructuring through the Department of Administration, the state retirement system, economic development, road management, tax fairness and more.

We recommend this event for Statehouse reporters, editorial writers, city editors and assignment editors.

The event will be a one-stop shop that will allow credentialed media to interview key members of both the House and Senate. Confirmed panelists include Sens. Glenn McConnell, Thomas Alexander, Harvey Peeler, Larry Martin and Vince Sheheen, and Reps. Bobby Harrell, Kenny Bingham, Gilda Cobb-Hunter, Harry Ott, James Smith and Brian White. More panelists will be confirmed in upcoming weeks.

Les Boles, Director of the Office of State Budget, will give an overview of revenue and spending projections for the coming year. A representative from the governor's office will also be on hand to give an overview of the
governor's agenda.

Mike Smith, executive editor of the Herald-Journal will moderate. All discussions are on the record.

This year's workshop is open to newspaper members only, not associate and individual members.

The cost to attend this event is $50 per person for members of SCPA and the Associated Press. Lunch will be provided. The deadline to register is Dec. 28. A $10 per-person late fee will be charged for registrations made after that date.

This workshop is sponsored by the S.C. Press Association, S.C. Broadcasters Association and the Associated Press.

Register here.

Submit your publisher's statement to SCPA
All paid newspaper members of the Press Association should have run their annual Statement of Ownership, Management and Circulation during the month of October.

SCPA members must also mail or email SCPA a copy of the form to: PO Box 11429, Columbia, SC 29211, or jmadden@scpress.org. This is a requirement of membership.

SCPA will also email free distribution publishers printer's and distribution affidavits in the next few days. The deadline to submit your affidavits will be Nov. 18.

Circulation webinar to be held Nov. 10
The Mid-Atlantic Circulation Managers Association is holding a free circulation webinar on "Seizing the Moment: Sustaining readership through the holidays and into 2012." This webinar will be held at 2 p.m. on Thursday, Nov. 10. To register or for more details, contact Todd Benz or Matthew Wolfe.

Publisher
Independent Mail, Anderson


What do you like best about your job? 
Our industry attracts very interesting and talented people from a variety of disciplines. We have writers, photographers, designers, sales people, IT folks, digital experts, people who run big machinery, etc. -- all working together under one roof and following a mission that is written into our country’s Constitution. It’s pretty hard to beat that.

What is your biggest challenge and how are you facing it?  
Where do I start? Our industry is not without challenges -- like sticking around for a few more centuries. Right now we are taking a hard look at everything that we do that provides little value for our customers -- both readers and advertisers -- but carries high costs for us. Conversely, we’re also identifying what we do that has high value for customers and is also of high value to our business. We’re trying to keep our minds wide open and we’re having some interesting discussions. We feel we need to ‘reset’ our business model in order to position us for success over the long term.

What’s the best part of working in the newspaper industry? 
A friend of mine tells all his new newspaper employees that “we don’t just can asparagus here -- we provide a valuable service to our communities.” It sounds quirky but it’s true. We have a special mission to keep our communities informed and our public servants honest -- and we do it better than anyone else.

What’s your favorite SCPA member service?  
I’ve only been in South Carolina for seven months and it’s a real plus to see how active the SCPA is. I recently attended a publishers roundtable meeting and it was very well attended -- and there are clearly some very talented newspaper leaders in this state. I wound up with some valuable contacts and some great ideas.

Any big plans coming up?
My wife Pam and I will be meeting some friends in Charleston -- we’ve never been and we’re looking forward to it. Also, Pam and I have two daughters who recently both graduated from graduate school and are now gainfully employed -- and that’s a very good thing.  

industry news

Obama administration fights release of White House visitor logs
Much to the chagrin of open government advocates, the Obama administration has filed the necessary paperwork to appeal a federal district court ruling ordering the Secret Service to release White House visitor logs under the Freedom of Information Act. This longstanding dispute has been a flashpoint in the continuing debate regarding the administration's level of transparency. White House officials have repeatedly pointed to the voluntary release of some visitor logs as evidence of its historic commitment to open government.

Government could hide existence of records under FOIA rule proposal
A proposed rule to the Freedom of Information Act would allow federal agencies to tell people requesting certain law-enforcement or national security documents that records don't exist -- even when they do. Under current FOIA practice, the government may withhold information and issue what's known as a Glomar denial that says it can neither confirm nor deny the existence of records. The new proposal -- part of a lengthy rule revision by the Department of Justice -- would direct government agencies to "respond to the request as if the excluded records did not exist." Open-government groups object. "We don't believe the statute allows the government to lie to FOIA requesters," said Mike German, senior policy counsel for the American Civil Liberties Union, which opposes the provision.

industry news

The Evening Post Publishing Co. has hired Mark Mulholland as its Vice President of Marketing for the newspaper division. Mulholland comes to Evening Post from the American Press Institute, where he has worked since 2005 as associate director and chief marketing executive.
In his new position at the Charleston based organization, Mulholland will play a significant role in developing and promoting a growing portfolio of existing and prospective products across a broad array of print and digital media. 
His extensive media career provides a broad based background of experience in sales, marketing and management across a wide range of markets at both corporate and field levels.
Previously, Mulholland held advertising and marketing positions at newspapers including the Roanoke (Va.) Times, Greensboro (N.C.) News & Record, Jackson (Miss.) Clarion-Ledger, Chicago Sun-Times and Victoria (Texas) Advocate.  In addition, he served as corporate marketing director for Lee Enterprises, Inc., and as vice president/marketing director for WFLA-TV in Tampa, Florida. He has also led a number of entrepreneurial-style subsidiary operations, including a custom niche publishing company, alternate distribution organization, advertising agency, and all-business format radio station.
Mark holds a bachelor's degree in journalism/advertising from Marshall University, and attended graduate school at Virginia Tech. 
Evening Post Publishing Co. owns 13 daily and weekly newspapers in South Carolina, North Carolina and Texas, including The Post and Courier in Charleston. It also owns more than a dozen TV stations in Arizona, California, Colorado, Kentucky, Louisiana, Montana and Texas.

industry news

Video shows the future of newspapers in the postal system
The National Newspaper Association invites newspaper executives that care about the mail to view a video featuring NNA President Reed Anfinson and Postal Committee Chair Max Heath. If you're concerned about the future of getting your newspapers delivered by mail, you'll want to hear this. Watch it here.

Young, well-off access daily deals; others cite irrelevance
A majority of affluent households and nearly half of consumers between 18 and 24 subscribe to daily-deals services, according to a report from Accenture. But among those who avoid daily deals, irrelevance of the offers is cited as the most common reason, followed by about 1 in 4 who say the offers aren't sufficiently focused on local markets. But emails with enticing offers can compel a consumer to make a purchase he otherwise might not make, according to the survey, with 26% of respondents saying they'd bought an offer for an item or service they hadn't anticipated buying.

Newspapers see uptick in digital subscriptions, weekend circulation
While many of the country's newspapers battle shrinking print circulations, subscriptions to their digital editions -- and, in some cases, weekend editions -- have actually been growing. According to the latest semiannual report from the Audit Bureau of Circulations, which includes newspaper data for the six months ending September 30, newspapers including The Wall Street Journal, The New York Times, The Denver Post, and The Dallas Morning News all saw digital circulation growth. Since the New York Times implemented its paywall last spring, digital subscriptions have more than tripled to 380,000.
Poynter's Rick Edmonds had an interesting commentary on the new figures.
He said the numbers for individual newspaper organizations and for the industry will be neither up nor down. They will be sideways.

How publications can develop faster, more effective streams of revenue
Over the years, the newspaper business has relied on a variety of promotions to get revenue. The infamous signature pages, which not only put more stress on salespeople but in many cases, antagonize advertisers who feel obligated to do something, but down deep resent the process. The quick one time promotion that represents chunks of quick revenue, but interfere with the consultant process of the salespeople, who are working on customer budgeted long range campaigns.  Again, the customer is frustrated because of another intrusion into their planned campaign to tell the story of their business on a planned budget. There is an answer to these stressful methods of selling.  The answer is a 5-point plan of action.

Google to marketers: Get better at mobile
Google, which recently shared some big numbers from its mobile advertising business, has some advice for marketers hoping to join in its success: make your mobile presence presentable, now.
“Businesses need to be ready for mobile as soon as they can, particularly this holiday season,” said Surojit Chatterjee, Google’s lead product manager for mobile search ads. “You need to have a mobile site irrespective of whether you think people will actually make purchases from it. How good your site looks on mobile determines how people think about your business.”

How media companies are fighting back against hackers
Hackers have been wreaking havoc on websites since the early days of dial-up. But as the Internet has become more sophisticated, so have hackers. Victims range from financial companies, retail sites, and government entities, to media companies, but with the right tools and attention, newspapers can take the necessary steps to safeguard their sites. Despite the potential for financial gain, most hackers are actually activists who use the Internet as a platform to make political statements. Such was the case when PBS.org was hacked late Sunday night before Memorial Day.

What will media advertising look like in 2020?
In just eight years, we will enter the third decade of the 21st century. What will the media advertising industry look like then? Who will be running the media agencies? Will media buying be completely automated? Here are some prognostications:
Clouds, screens and agents. By 2020, the media industry will have moved to cloud-based computing platforms.
Women rule. By 2020, many of the men who built and have led the media advertising industry for the past 40 years will have retired. The thousands of women who joined media agencies straight out of college in the 1990s and 2000s will be in their late 30s and 40s and will be ready to step up.
Buyers will be geeks. The buyers of the future will have a formal background in predictive analytics. Some of the people who cut their teeth buying pay-per-click keywords on platforms like Google will provide essential leadership on these teams.

The path of disruption: Did Newspaper Next succeed in transforming newspapers?
In any good Hollywood summer blockbuster, there comes a point where someone, usually in a lab coat, warns of a coming disaster for humanity and the need for one last best hope to avoid annihilation. For newspapers that moment arguably came in the fall of 2006, when the American Press Institute published Newspaper Next, a research project that attempted to diagnose the industry’s woes and offer a prescription for the future. Newspaper Next was ambitious, maybe even aggressive in its fervor to shake newspapers out of their decline. It wasn’t simply a report; it was billed as a “blueprint for transformation” and “ground breaking research into new business models for the newspaper industry: new ways to see opportunities, produce sustainable growth, and reshape organizations for consistent innovation.”
Five years have passed since then, and to return to the movie analogy, you could say the asteroid has hit and now we’re dealing with the aftershocks. So did Newspaper Next succeed in its mission to reshape the industry? Not exactly.

industry news

Robert Lee Hawkins
Former Copy Editor, Columnist and Community Editions Editor, The News and Courier and The Evening Post

Bob Hawkins, 77, former copy editor, columnist and community editions editor of The News and Courier and The Evening Post, passed away on Oct. 18, at a hospital in Birmingham, Ala.
In the 1960s and early 1970s, Hawkins worked as the city editor for The Birmingham News and wrote a column called "Alabama Amblings." After a five-year run at the Asheville Citizen-Times, he moved to Charleston in 1981 to work at The News and Courier and The Evening Post, which later "merged" into The Post and Courier in 1991.
Bob retired in 1996 and headed south to Guanajuato, Mexico, where he and his wife, Connie, have lived for the past 15 years.

columns

Everyday decisions require
delicate handling

Editors routinely hold their breath in anticipation of reader reaction following preparation of "big" news packages -- in-depth stories that culminate weeks-long investigations. The content is typically prepared, reviewed and scrutinized again with painstaking care. The reality is that the everyday decisions -- and resulting reports -- in community newsrooms usually generate the greatest kickback. Why isn't a family allowed to include in a birth announcement all grandparents and brothers and sisters of the newborn? Why can't a B-squad or youth sports team expect to receive the same coverage as a varsity team? Why won't the newspaper regularly publish columns promoting the activities of local civic clubs? Many news items require delicate handling. read

Arresting journalists with
demonstrators hurts us all
The First Amendment right of a free press to publish the news absolutely requires that journalists be free to gather the news. So when police improperly arrest a journalist who simply is reporting at a scene, they do more than violate one person's rights -- they attack our collective, constitutional right to know from a free and independent source what our government is doing so that we may hold it accountable. The latest incident in which a reporter was arrested while reporting on a public protest took place just days ago, in Nashville, on the steps of Legislative Plaza that fronts the Tennessee Statehouse. About 20 Occupy Nashville protesters were back in the plaza area one night after state troopers had moved in with arrests to enforce a just-passed curfew on such protests in the public square. read

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Nov. 10: Social Media e-Roundtable

Nov. 10: Webinar: Seizing the momentum: Sustaining readership through the holidays and into 2012

Nov. 11: Webinar: Anatomy of a Sales Call

Nov. 11: Webinar: Offering Social Media to Your Advertisers: What You Need to Know

Nov. 18: Webinar: How to Go From Successful Print Sales to Successful Online Sales

Nov. 24-25: Happy Thanksgiving! SCPA Offices Closed.

Dec. 1: Webinar: Understanding the “New Business” of News

Dec. 2: News Contest Deadline

Dec. 8: Webinar: Video Marketing Revolution - Making Online Video Make Money

Dec. 9: Hall of Fame Nomination Deadline

Jan. 5, 2012: Legislative Workshop for the Media
S.C. Statehouse, Columbia

Jan. 18: Ad Basics Workshop
Columbia, SC

Jan. 20: Scholarship & Internship Deadline

March 16-17: Annual Meeting & Awards Presentation

 


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