|Ad Sales Basics
Join us at SCPA Offices in Columbia on Thursday, Oct. 18, from 10 a.m. until 3 p.m., as we cover the basics of advertising sales and get your revenue-producing staff off to a great start!
Ad Basics, SCPA's popular sales training workshop, is designed for newspaper ad sales employees with less than a year’s experience.
Alanna Ritchie, Ad Director for the S.C. Newspaper Network, will conduct this full-day workshop. A veteran of weekly and daily newspaper sales, Alanna will help attendees understand sales basics, including selling against competition, dealing with objections, closing skills, basic design and consultative selling.
Here’s what past attendees have said about Ad Basics:
• Very beneficial! This will help me tremendously.
• Everyone who is new to selling should take this seminar.
• Useful and motivational!
• Can’t wait to apply all I learned!
• Alanna is very knowledgeable and enjoyable. Great instructor!
Attendees will receive our Ad Basics notebook, which contains a wealth of information that Alanna has collected over the years.
Cost to attend is $45, which includes a boxed lunch.
Participants are asked to send in specific questions for Alanna. You can do this directly on the registration form.
This event is open only to SCPA members. Register now!
|SCPA Executive Committee Meeting
11 a.m. - 3 p.m.
SCPA Offices, Columbia
|Webinar: Launching a Native Advertising Program In Your Newsroom
Although native advertising has been a buzz word in the media industry for years, many news organizations have been reluctant to engage in this type of sponsored content. Join the native experts at GateHouse Media — on the content and sales side — to learn more about what native advertising is. We’ll cover how to build a program from the ground up, and how to add sophistication if you already have a native team and are looking to reach the next level.
|LegalEase Webinar: Tradecraft of journalism in the age of surveillance
In 2018, it may be harder to ensure source confidentiality than in the days of “Deep Throat.”
Reporters now have more tools, devices and technology to use as they gather and report news, which brings added responsibility and challenges in protecting their sources and collected information and keeping data safe.
Join us for an online discussion Friday, Nov. 2, from 2-3 p.m. as we discuss the tradecraft of journalism in an age of surveillance. Panelists include SCPA Attorney Jay Bender, Assistant Professor Eric Robinson from the USC School of Journalism and Mass Communications and SCPA Director of Operations Randall Savely. During the webinar, we’ll discuss:
- Dealing with and protecting confidential sources
- How pervasive "lawful" surveillance technology has become
- How safe is the information you gather?
- How secure are your phone, emails, text messages and social media posts?
- Can your movements be traced at in-person meetings?
- First Amendment protections and ethical considerations
- Importance of verifying facts and backing up reporting with other sources, documents, etc.
- What do I do if subpoenaed for notes, records or photos? Should I keep my notes after a story is published?
We’ll also offer tools, strategies and tips to maximize your security, including:
- VPNs and encrypted messaging services
- What are they used for?
- Are they legal?
- What are the best providers?
- Tried and true traditional gumshoe journalism methods that don’t require technology
You may not run right out to buy a burner phone, but this is a timely, interesting topic and you’ll leave the discussion with some practical takeaways.
This online discussion is part of SCPA's free LegalEase Web series, sponsored by the SCPA Foundation Smoak Fund. There is no cost for you or your staffers to participate, but you must register in advance so we can send you the log-in instructions. This webinar is open to SCPA members only.
|Webinar: Five In 24: Ideas To Grow Your Business
What can newspapers learn from a professional marketer? Join Michael Libbie from Insight Advertising, Marketing & Communications for Five in 24. Five things your business can do in twenty-four hours to remanufacture your brand and…sell more. During the webinar you will learn:
- Less is More – People have the attention of a goldfish;
- Mobile vs. Desktop – Who is winning the battle and can your content be seen;
- Video – A powerful tool if done correctly;
- Creative – What works and what needs work;
- Email Campaigns – Data and tracking;
- Know Your Consumer – Does your message match what consumers want/need;
- Three Reasons – There are only 3 reasons people are not buying what you are selling.
Join us for a deep dive into marketing for…business.
Meet the Presenter: Michael P. Libbie is a marketing expert, broadcaster, public speaker and business owner. He has helped hundreds of non-profit and for-profit corporations better market their products and services through Insight Advertising, Marketing & Communications. Libbie is the founder and host of Insight on Business the News Hour, which can be heard daily in podcast form as well as on News/Talk 1540 KXEL each Sunday at 2 p.m. He also serves as the executive director of the Windsor Heights Chamber of Commerce, is an international public speaker on topics such as effective communication, branding and marketing. Libbie has also been the spiritual leader of the Jewish Congregation of Mason City — Adas Israel — for the past 30 years.
|SCPA/SCNN Offices Closed
|News Contest Deadline
||Nov. 30, 2018
|Friday, Nov. 30 is the deadline for the News, Associate & Individual and Collegiate Contests. View rules and start entering!
|Hall of Fame nomination deadline
||Dec. 7, 2018
The S.C. Journalism Hall of Fame was established in 1973 to recognize and honor men and women who have excelled in their craft and made significant contributions to journalism and their communities.
Requirements for admission specify that a nominee must have made his or her journalistic reputation in South Carolina. If the reputation reflects achievements outside the state, the nominee must have been a native of South Carolina. Nominees must have been deceased for four or more years.
Nominations may be made by anyone now or previously employed by or associated with a South Carolina newspaper.
Nominating materials should be completed and submitted to SCPA by Dec. 7, 2018.
View Hall of Fame and nomination requirements.
|SCPA/SCNN Offices Closed
||Dec. 24-25, 2018
|SCPA/SCNN Offices Closed
||Jan. 1, 2019
|Happy New Year!
|Legislative Workshop for the Media
||Jan. 3, 2019
This event is open only to members of SCPA, SCBA and AP.
The annual Legislative Workshop for the Media will preview the 2019 legislative session. This event will take place Thursday, Jan. 3, from 9:30 a.m. until 3 p.m., at the Solomon Blatt Building on the Statehouse grounds in Columbia. Make plans to join your state legislators as they discuss various topics impacting the Palmetto State. (Topics coming soon!)
We recommend this event for editors, new and veteran Statehouse reporters, editorial writers, city editors and assignment editors.
The event is a one-stop shop for credentialed media to interview key members of both the House and Senate. We will name panelists as they are confirmed.
All discussions are on the record.
Lunch will be provided.
This workshop is sponsored by S.C. Press Association, S.C. Broadcasters Association and the Associated Press.
The cost to attend this event is $60.
SCPA members: Because of space limitations, this workshop is open to printed newspapers only.
SCBA members should register with the promo code provided by the Broadcasters Association.
The final day to register is Wednesday, Dec. 27, 2018.
More details and registration coming soon!
|SCPA Foundation Internship & Scholarship Application Deadline
||March 8, 2019
|The Foundation's paid internship program provides a meaningful, hands-on training experience for students interested in news reporting, copy editing, photojournalism, advertising or visual communications. Our 8-week internship prepares college students for careers at S.C. newspapers after they graduate... in fact many former interns now work full-time for a S.C. newspaper.
The Foundation also award a scholarship each year to a S.C. college student interested in pursuing a newspaper career. The premier scholarship, worth $3,000 per academic year, is named for the Foundation's first president, the late Frank R. Mundy of the Greenwood Index-Journal.
Find out more details and apply for an internship or scholarship. The deadline to apply is March 8, 2019.
|SCPA Annual Meeting and Awards Presentation
||April 5-6. 2019
You don't want to miss seeing more than 350 of your Palmetto State newspaper friends at the 2019 Annual Meeting and Awards Presentation during the weekend of April 5-6, 2019 at The Marriott in downtown Columbia. The Annual Meeting will feature educational sessions, networking events and more in our jam-packed schedule, plus hundreds of awards to present! All sessions and networking events are free and open to all SCPA members. Tickets are required for meal functions.
The Columbia Marriott is offering a discounted rate of $149 for SCPA members. The deadline to make your reservation is March 15, 2019. Make your reservation online today!
Meeting registration, schedule of events and other details coming soon!
If you love South Carolina's newspaper industry, please consider sponsoring the 2019 Annual Meeting and Awards! The Annual Meeting is the best way to connect with the Palmetto State’s newspaper industry. Find out more and sign on as a sponsor.
2018 News Contest Rules
2018 PALMY Ad Contest Winners
2017 Collegiate Contest Winners
2017 News Contest Winners
2016-2017 Ad Contest Winners
2016 News Contest Winners
2016 Collegiate Contest Winners
2015-2016 Ad Contest Winners
2015 News Contest Winners
2015 Collegiate Contest
2014 Ad Contest Winners
2014 News Contest Winners
2013 Ad Contest Winners
2013 News Contest Winners
2013 Collegiate Contest Winners
2012 Ad Contest Winners
2012 News Contest Winners
2012 Collegiate Contest Winners
2011 Ad Contest Winners