Workshops and Events

September

Leadership Academy, Sept. 9 (Session 1 of 3)
REGISTRATION IS CLOSED FOR THIS EVENT.
Are you training successors to assure your company survives and thrives?
Your Press Association wants to help you prepare your future leaders during a series of three in-depth training sessions that will build their management and leadership skills. Our Leadership Academy for daily and weekly newspaper executives will focus on “Real-World Leadership and Management,” and will not be an ivory tower exercise. Starting in September, participants will take a hands-on approach to plotting a course to survive and prosper in the decade ahead. Participants should be new publishers, editors, ad directors, department heads, mid-level managers and those on a management track. All sessions will be held at SCPA Offices in Columbia from 10 a.m. until 4 p.m. The cost to attend will be $300 and will include lunches and study materials. If you would like to attend certain sessions, the cost is $100 per session. In advance of this session, participants will be asked to complete a leadership skills assessment. During the morning session, Jerry Bellune of the Lexington County Chronicle & The Dispatch News will moderate a discussion on each individual’s strengths and weaknesses as a leader. The focus will be in leadership attributes including vision, management, empowerment, diplomacy, entrepreneurialism and personal style. You will also develop a personal action plan for improving your leadership skills. After lunch, Art Zappa, ad director at the Aiken Standard, will talk about managing and motivating an ad sales staff . Zappa has spent decades in ad management at a number of daily newspapers. Register here!

Maximizing your sales team's efforts and Ad Director Roundtable, Sept. 15
Ad Directors – SCPA is combining an ad management workshop and daily and weekly ad director roundtables into one day-long session. The morning session will deal with motivation, time management, innovative ways to reach new customers, analyzing sales people and more. It will be led by Susan Pryce, will will help you maximize your sales team’s efforts. Following lunch, we will break into groups for daily and weekly Ad Director roundtables. Similar roundtables have been held for publishers and editors, and they have proved popular and beneficial. Thanks to the sponsorship of the SCPA Foundation, the cost for this session is just $20 and includes lunch. Register here.

Collegiate Boot Camp, Sept. 17
Join SCPA's Collegiate Division at USC Aiken for a full day of training on the essentials of newspaper journalism. More details available next week.

October

National Newspaper Week, Oct. 3-9
Promote the important roles of South Carolina newspapers during our annual National Newspaper Week celebration. Check back in September for an op-ed piece, editorial cartoon and more.

Leadership Academy, Oct. 14 (Session 2 of 3)
REGISTRATION IS STILL OPEN FOR THIS SESSION.
In the morning, USC Senior Instructor Doug Fisher will lead a discussion on what
today’s leaders need to know about innovations in news and advertising technology. He will discuss Search Engine Optimization, making social media work for your newspaper, web models that make money, news presentation in print and online, mobile apps, RSS feeds and podcasts. After lunch, Susan Schwartzkopf, VP Market Development and New Media at the Greenville News, will lead a discussion about some real-life things that work in making money on the web. This is not for techies, but for management folks. Topics will include structuring a sales effort, rewarding sales, pricing online, promotion, metrics, dealing with competition and building interaction. We’ll wrap up this session with Steve Wagenlander, audience development director at the Post and Courier in Charleston, who will talk about managing and motivating the sales of subscription and single copies. He will also touch on selling online subscriptions and other topics.The cost to attend this session is $100. Register here!

Ad Basics, Oct. 21
The S.C. Newspaper Network's Director of Advertising Alanna Ritchie will teach you everything you need to know about newspaper advertising sales. A veteran of weekly and daily newspaper sales, Ritchie will help attendees understand sales basics, including selling against competition, dealing with objections, closing skills, basic design and consultative selling. Ad Basics is designed for newspaper ad sales employees with less than a year’s experience. This workshop will be held at SCPA Offices in Columbia from 10 a.m. until 3 p.m. Sign up here.

SCPA Regional Campus: Photography, Oct. 29
More details about SCPA's exciting new regional training schedule will be available soon.

November

SERNAM, Nov. 6-8
SCPA is proud to host the annual SERNAM meeting in Charleston.

Leadership Academy, Nov. 11 (Session 3 of 3)
REGISTRATION IS STILL OPEN FOR THIS SESSION.
S.C. Newspaper Network’s Director of Operations Randall Savely will give practical advice on managing a budget, reading a P&L statement and balance sheets, and enforcing internal controls. Then, we’ll give you a primer on employment law. Attendees will have lunch with SCPA Attorney Jay Bender and SCPA Executive Director Bill Rogers, who will answer questions on law and ethics. From 1-4 p.m., nationally known newspaper consultant Ken Blum, will lead a discussion on organization, management and controlling the bottom line. Leadership Academy participants will be presented with a certificate of completion at the closing ceremonies.The cost to attend this session is $100. Register here!

SCPA Regional Campus: Reporting, Nov. 18
More details about SCPA's exciting new regional training schedule will be available soon.

SCPA Offices Closed, Nov. 25-26
Happy Thanksgiving!

March

SCPA Annual Meeting and Awards Presentation, March 4-5
The 2011 meeting will be held in Columbia. Please save the date. More details about the event will be available in October.

SNPA webinars